About us

Hi, we are Mildstones, a London-based baby products company passionate about baby development. Our products are designed to support babies under one year old as they reach their developmental milestones. We hope our support makes their journey a little milder - that's why we call ourselves Mildstones.

We started with a simple observation: many of the baby toys available today do not adequately take into account how babies' senses develop during their first 12 months. Young babies are not yet able to fully comprehend complex pictures of animals or vehicles, and can only see clearly at a distance of around 30cm.

We therefore developed the Mildstones Baby Gym. It is specifically designed for babies under one year old. All of its features are carefully crafted and tested to resonate with babies at different stages of their first 12 months. For example, the product includes a variety of colours and patterns, which research suggests provides visual stimulation for young babies as their vision develops.